Marketing brand guide
Logo introduction
8 min
our logo includes two elements, the l symbol, and latitudepay wordmark it exists in four formats horizontal (preferred) stacked lpay and just the l symbol the horizontal version is the preferred logo however, in situations where width is an issue, the other versions of the logo may be more appropriate the stacked version should be your second consideration, with the lpay logo and l symbol used when there are no other alternatives our logo always appears in latitude blue (preferred) , white or black the blue version is your first choice every time the white version should be used on coloured backgrounds that would clash with or absorb the blue the black version should only be used in situations where colour is not available, for example, monochrome printing the logo should never be changed or recreated in any way horizontal logo use the larger horizontal logo wherever you can blue is the preferred version and should be your first choice white may be used when the blue will be absorbed or clash with the background black should only be used in monochrome printing please ensure you always use one of our original logo files (instead of downloading from google images!) so the latitudepay logo looks crisp and clear on your site https //archbee doc uploads s3 amazonaws com/umlztav hizdtygrmlueg/qbhoymrmy5b58w24uyser lpay logo horizontal blue png https //archbee doc uploads s3 amazonaws com/umlztav hizdtygrmlueg/lt2mrafh688pk1 mfdkd lpay logo horizontal blue jpg https //archbee doc uploads s3 amazonaws com/umlztav hizdtygrmlueg/swwvwatl8frrsus4nlt9o lpay logo horizontal white jpg https //archbee doc uploads s3 amazonaws com/umlztav hizdtygrmlueg/3akdpld pgz aff1vslej lpay logo horizontal white png stacked and lpay logos https //archbee doc uploads s3 amazonaws com/umlztav hizdtygrmlueg/juciktep5kijonce9rllf lpay logo stacked blue jpg https //archbee doc uploads s3 amazonaws com/umlztav hizdtygrmlueg/ xxw6haovp4muyfrwov9n lpay logo stacked white jpg https //archbee doc uploads s3 amazonaws com/umlztav hizdtygrmlueg/xlmalidja9c m0r2mulb lpay logo stacked blue png https //archbee doc uploads s3 amazonaws com/umlztav hizdtygrmlueg/czudixpvcf3ytkxgoev z lpay logo stacked white png https //archbee doc uploads s3 amazonaws com/umlztav hizdtygrmlueg/fzanr95vtm0acqy6qyqs0 lpay logo blue jpg https //archbee doc uploads s3 amazonaws com/umlztav hizdtygrmlueg/cusuags7vybu83keu 82v lpay logo white jpg https //archbee doc uploads s3 amazonaws com/umlztav hizdtygrmlueg/ytips y67oryvwwha8cal lpay logo blue png https //archbee doc uploads s3 amazonaws com/umlztav hizdtygrmlueg/itt uraznnojzrubgysqy lpay logo white png